Marketing Consulting / Fractional CMO
Senior-led growth audits, GTM planning, and a clear 90-day roadmap.
Medcal Consulting
B2B GROWTH MARKETING
Pay Only for Results.
Qualified B2B leads that turn into real revenue. No contracts. Just measurable growth.
18hUK/US timezone coverage
#01 Since 2014
Trusted across UK & US B2B — 12 years of pipeline for SaaS, healthcare, professional services, fintech, and home-services brands.
PurePipeline,ZeroRisk
Pay-Per-Lead DeskReal-time lead tracking
Three ways to work with us
Strategy, Execution, or Pure Performance
Full-Funnel B2B Acquisition
Built for sales teams that need qualified pipeline, not vanity clicks.
Lead Generation
PPL, outbound, and inbound systems for consistent qualified pipeline.
PPC Management
Google Search, Performance Max, LinkedIn & Meta. ROAS obsessed.
LinkedIn & Outreach
Founder-led and SDR outbound. Inbox to booked meeting.
SEO & AI Search
Technical SEO, content, and visibility in AI Overviews / ChatGPT.
CRO Websites
High-converting landing pages. Webflow / Framer / Next.js.
Marketing Automation
HubSpot, lead routing, enrichment, and nurture sequences.
Landing PagesHigh-converting CRO builds
Call TrackingEvery lead, logged and scored
How our Pay-Per-Lead model works
From lead criteria to scaled pipeline in four steps.
Define ICP
We lock your lead criteria: location, job title, company size, budget, qualification questions.
We Build & Fund
Landing pages, ads, call tracking, CRM. We cover all media spend. You pay $0 upfront.
You Pay Per Approved Lead
Exclusive, real-time leads. Approve or reject within 72h. Bad leads replaced.
Scale
Once CPL is dialed, increase volume. Pause anytime. Scale city-by-city or nationwide.
A qualified lead typically includes: name, verified work email & phone, company, role, need/timeline, consent.
B2B specialists
Industries we serve
We work across high-intent B2B verticals in the UK & US.
SaaSHealthcareProfessional ServicesHome ServicesFintechLogisticsEducationLegalIT/MSP
2,400+Qualified leads delivered — last 12 months
4.2xAverage ROAS — Google/Meta/LinkedIn
18hUK/US timezone coverage — with IST night shift
12Years delivering B2B pipeline (since 2014)
Recent wins: SaaS demo CPL down 41% in 6 weeks. Healthcare clinic: 127 booked consults. Professional services: 19 SQLs/mo in London.
Pricing
Choose your engagement model
Consulting / Fractional CMO
PricingFixed monthly fee, custom scope
Contract90-day initial, then monthly
Media/Ad SpendAdvisory
Lead Guarantee-
Best ForTeams needing GTM strategy
Done-For-You
PricingFrom £1,000/mo + ad spend
ContractMonthly rolling
Media/Ad SpendClient funded
Lead Guarantee-
Best ForScaling existing paid channels
Pay Per Lead
Pricing$45-$250/lead, no retainer
ContractNo contract, pause anytime
Media/Ad SpendWe fund 100%
Lead GuaranteeLead replacement policy
Best ForZero-risk pipeline growth
All prices in GBP or USD. VAT not included. Lead prices vary by industry, geography and qualification depth.
Why Medcal
In business since 2014. We are a Coimbatore-based growth team built for UK & US B2B companies.
Founder Vinod Shankar started Medcal to fix agency retainers with no accountability.
Since 2014
12 years delivering B2B pipeline for UK & US clients.
UK & US Focus
Built for UK/US business hours, compliance, and buying cycles.
Pay Per Lead
Pure performance. No retainers, qualified leads only, replacement guarantee.
Coimbatore, India. Remote-first. Full UK/US timezone overlap.
Results, Not Promises
SaaS demo CPL down 41% in 6 weeks — and the leads actually convert.
SaaS client, London127 booked consults at £38 CPA. Our sales team stopped complaining about lead quality.
Healthcare clinic, UK19 SQLs a month, consistently. Finally an agency that shows up in our timezone.
Professional services, New YorkTired of agencies that charge and disappear?
We work in your timezone, report weekly, and only win when you win. Book a 20-min growth call.
UK & US references availableNDA friendly
Book Your Growth CallOr email us: info@medcalconsulting.com